May 2024: Recruitment Site Finalization and Continuous Content Updates
As part of TraxonMedia’s mission to foster talent and community, the recruitment site was finalized, allowing volunteers to join the team and contribute to various projects and initiatives. Both the JumpInside Games and merch sites continued to see regular updates, enhancing user experience with fresh content and improved features to engage and connect with visitors.
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April 2024: Expanding the Brand to Twitch and Launching Merch Sites
The team launched JumpInside Games on Twitch, offering fans a new way to engage with the brand through live gaming streams and interactive content. TraxonMedia also debuted its dedicated merch sites, featuring a range of customized merchandise that enables fans to support the brand while expressing their unique style.
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March 2024: A Refreshed Logo for JumpInside Games
As part of its ongoing evolution, the JumpInside Games logo was updated to reflect the brand’s growth and future vision. This refreshed visual identity symbolizes the channel’s commitment to innovation and quality, aligning with its reputation as a leader in gaming content.
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February 2024: Expanding into TikTok and YouTube Shorts
JumpInside Games diversified its content by launching on TikTok and producing YouTube Shorts, with Danny stepping into his first official presenting role. This expansion into shorter, more dynamic content formats helped the brand reach new audiences, adapting to the changing ways fans consume gaming content.
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January 2024: Finalizing TraxonMedia LTD's Lasting Logo
After extensive design iterations, the team finalized a new, enduring logo for TraxonMedia LTD. This logo represents the culmination of creative effort and strategic thought, providing a lasting symbol of the brand’s unique identity and professional standards.
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August 2023: Expanding Horizons in Radio and Online Platforms
TraxonMedia expanded into radio development, introducing a new media dimension to its portfolio and connecting with audiences in innovative ways. Concurrently, the company began laying the groundwork for a TraxonMedia-branded shop, broadening its market reach. Development began on the website “JumpInside.games,” a dedicated space for JumpInside Games content and community interaction, allowing fans to engage and participate in a centralized platform.
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May 2023: Formalizing TraxonMedia LTD and Enhancing Support
TraxonMedia solidified its presence in the UK media industry by formally registering as TraxonMedia LTD. This transition marked a new chapter of credibility and professionalism. The team also launched a comprehensive support database to ensure all customer inquiries and issues were addressed with efficiency and care, reinforcing TraxonMedia’s commitment to quality service.
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January 2023: A New Logo for a New Era
In response to the growing brand’s needs, a redesigned logo for TraxonMedia was unveiled. The updated logo symbolized the company’s commitment to innovation and professional growth, providing a refreshed visual identity that aligned with its evolving mission.
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September 2022: Defining the Mission and Expanding Merchandising
The team finalized its mission statement, focusing on providing viewers with insights into the first few hours of gameplay. This core value emphasized that these initial moments can be pivotal in shaping the gaming experience. TraxonMedia also began developing a unique merchandising platform with a “build your own merch” feature, empowering fans to create personalized products if existing options didn’t meet their tastes.
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August 2022: Building the Dream Team
With an expanding vision, Daniel Roberts joined the team, bringing experience in editing, presenting, and production. His talents helped elevate the quality and professionalism of the content, enabling JumpInside Games to reach and engage with an even wider audience. His role was instrumental in setting new standards for the brand's production quality and viewer experience.
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April 2022: Establishing TraxonMedia as the Parent Company
Recognizing the potential for further expansion, the team formalized TraxonMedia as the parent company of JumpInside Games. In the same month, social media accounts were launched to connect with a broader community of gaming enthusiasts. This move established a strong foundation for future projects and opened new avenues for engagement.
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February 1, 2022: The Official Launch Decision
After months of careful planning, the decision was made to officially launch the JumpInside Games YouTube channel. This milestone marked the beginning of the brand’s journey to becoming a trusted source for gaming insights, reviews, and news, tailored specifically to appeal to passionate gamers looking for honest and relatable content.
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August 2021: Laying the Foundations for Success
With the vision in place, Lewis Jones joined the team as the Operations and Administration lead, providing the organization and strategic focus needed to bring the concept to life. The team also started crafting the brand's unique identity, working on logos and visuals that would distinguish JumpInside Games in the crowded gaming landscape. This early work laid the foundation for a brand that would grow to reach thousands.
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July 2021: The Vision Takes Shape
The concept of JumpInside Games emerged from a shared passion for gaming. What began as a simple idea to create "Let's Play" content soon evolved into something much larger: a channel dedicated to bringing insightful gaming news, first impressions, and in-depth reviews. This reimagined direction aimed to deliver meaningful and engaging content that would resonate with a dedicated gaming audience.
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